With the continuous improvement of people's living standards, the national nutrition and health status has attracted much attention. China's special food industry is pregnant with great vitality and development potential. At the third China special food cooperative development conference and the first special food exhibition held on October 31, 2018, representatives from the government, academia, associations and enterprises gathered together to make suggestions and suggestions for the development of China's special food industry.

Scene of the third China special food cooperation and Development Conference and the first special food exhibition in 2018

"Since the reform and opening up, with the continuous improvement of people's living standards, the national nutrition and health status has improved significantly, but there are still more complex and critical nutrition problems in China, and they have become an important factor affecting the national health of our country." Zhang Zhiqiang, deputy director of the food safety standard language monitoring and Evaluation Department of the National Health Council, pointed out that the main problems are undernutrition, over nutrition and aging.

Zhang Zhiqiang, deputy director of food safety standard language monitoring and Evaluation Department of National Health Commission

"China's population over 60 years old has accounted for more than 200 million, and will reach 300 million by 2025. Therefore, nutrition security and improvement for the elderly will become a major challenge for us. The national nutrition plan issued in 2017 has set the goal of nutrition improvement in the next ten years in view of China's major nutrition problems. " Zhang Zhiqiang said that at present, compared with Japan and European and American countries, the variety of nutrition and health food in our country is not enough.

Pang Guofang, academician of Chinese Academy of engineering and chief scientist of China's import and export inspection and quarantine

"At present, 76% of our people are in sub-health, 70% are at risk of death from overwork, 20% are suffering from chronic diseases, accounting for 86% of all deaths. Among the causes of death in middle-aged people, 22% are cardiovascular and cerebrovascular diseases As a result, Pang Guofang, academician of the Chinese Academy of engineering and chief scientist of China's import and export inspection and quarantine, said that the cause of nutrition and health should face the rising sun.

In response, sun Baoguo, academician of the Chinese Academy of engineering and President of Beijing University of technology and industry, further proposed that since the reform and opening up, China has solved the problem of 1.37 billion people having enough to eat, basically solved the problem of eating well, and is now solving the problem of eating healthily. In the journey to achieve the goal, as a special food for the elderly, young, sick and sick people, it is playing an important role. With the rapid development of China's economy to high-quality development, the consumption level of residents and the demand for health continue to improve, China's special food industry is pregnant with great vitality and development potential.

Special food mainly includes infant formula milk powder, special medical formula food and health food. Bian Zhenjia, President of China Nutrition and health food association, said that with the government's scientific supervision and the industry's arduous efforts, China's health food has gone through a continuous process from development to standardization and from standardization to development. As a risk industry in the field of food, China's special food management requirements are the highest. With the largest number of systems and the most stringent measures, it has reached the best security level in history. The formation and development of laws, regulations and supervision system has gone through the process from disorder to order, from single to system, from blind to standard, from passive to scientific.

Bian Zhenjia, President of China Nutrition and Health Food Association

Bian Zhenjia pointed out that the development of the industry is still facing some problems and deficiencies. The contradiction between the growing needs of consumers for a better life and the imbalance and inadequacy of the special food industry is prominent, and it is easy to become the focus of the people's attention. For example, special food has potential risks such as false and exaggerated publicity, misleading consumers, illegal addition, and so on. The industrial foundation is still relatively weak, and consumers' confidence is insufficient.

"Special food is an important symbol of continuous exploration and progress in the process of human pursuit of health." Zhu Hongren, chairman of China Enterprise Federation, China Entrepreneurs Association and former general engineer of the Ministry of industry and information technology, said that the reason why the special food industry has huge market demand is that its development potential is closely related to economic and social development.

With the gradual increase of China's per capita GDP, the middle-income group is expanding, and the special food consumption target group is increasing significantly. At the same time, the change of population structure also drives the consumption of special food. In 2017, 241 million people aged 60 and above, accounting for 17.3% of the total population. Among them, 158 million people are 65 years old and above, accounting for 11.4%, both exceeding the number limit of the aging society generally recognized by the international community, and showing an accelerating trend. At the same time, with the full implementation of the two-child policy, 51.14 million new births were born between 2015 and 2017, and newborns and young children all have production demand for special food. In view of the change of modern people's living habits, a large number of sub-health people have been produced. For them, special food has become a normal consumption necessity.

Special food is to meet the special needs of the elderly, infants, patients and other special groups of people. Compared with ordinary food, its safety can not be ignored. In this regard, Zhu Hongren proposed that when special food enterprises seek greater development, they should firmly grasp the lifeline of safety and effectiveness, firmly grasp the talisman of legality and compliance, greatly strengthen the booster of reform and innovation, improve the quality of employees, and consciously accept social supervision.

Sun Baoguo, academician of Chinese Academy of engineering and President of Beijing Business University

Sun Baoguo suggested that in the future, China's special food industry should build a national special food science and technology innovation system as soon as possible. At the same time, due to the direct effect of special food on special people, it is closely related to healthy life. Therefore, the government should strictly control security. In the management, we should focus on the coordination and convergence of industrial policy, standard policy and regulatory policy, give full play to the overall effect of the policy, not only improve the safety guarantee of special food, but also promote the rapid and sustainable development of China's special food industry. Give full play to China's resource advantages and traditional advantages, inherit and carry forward Chinese medicine and food health culture, integrate modern medicine and health theory, absorb the production technology of life and health food, create more and better special food with Chinese food culture characteristics and welcomed by the people, strengthen the popularization and education of special food, and protect the legitimate rights and interests of consumers.

Chen Yuqi, chairman and CEO of Dalian Zhenao group, believes that enterprises are the main body of reform and development, and safety is the primary responsibility for special food industry.

"In the future, China's market will still be the largest in the world. In order to further develop this market, we need to go out and learn the world's advanced technology, introduce some Western methods, technologies and talents, and combine the wisdom of the east to produce better products. How to ensure that consumers can use our products at ease, we need to guide consumers to consume scientifically and rationally. It is out of date to rely on deception and exaggeration. Now the era of rational consumption has come. " Hu Zhenzhong, vice president of limitless China, said.