Enterprise mission:

Perfect quality, pay attention to your life, let the world enjoy the delicious and healthy and happy at the same time.

Corporate vision:

Become the kitchen of the world, be the supplier of human energy, provide "food of life", "food of spirit" and "convenience of life".

Talent concept:

Talent is the most precious enterprise resource. We should understand people, respect people, rely on people, unite people and cultivate people.

Take people as the center, attach importance to the creativity of every employee and enhance the sense of responsibility of every employee.

Love is a great and selfless dedication.

Patriotic, loving home, loving company, loving customers, loving individuals

Corporate culture requires employees:

Wholeheartedly, loyal and reliable, diligent, hardworking, sensible and innovative.

"Three benefits" business philosophy:

A country is to create benefits for the country. While creating economic benefits for the country, it also creates and develops social benefits.

Benefit the people is to create benefits for the people. So that producers can live a comfortable life at an early date, so that consumers can get goods of high quality and low price.

To benefit enterprises is to create benefits for enterprises. While developing new products and meeting the needs of consumers, enterprises also create economic benefits for enterprises.

Business philosophy:

"Without thinking, thinking", "small thinking big", "big thinking best", "excellent thinking strong".

Production ethics, sales of character

The "three super" belief:

Overvalue: Provide consumers with products and services of overvalue; Advance: Face competitors with an advanced vision and strategy

Strategic leadership, strict planning and creative ideas.

New techniques, effective communication and implementation.

Beyond: always surpass yourself and beat yourself.

"Four win" thinking:

Win the market: super value products win the market

Win customers: perfect service to win customers

Win credit: credit management wins credibility.

Win life: win beyond yourself.

Team culture:

Enterprise success depends on team, team success depends on management, management success depends on system, system success depends on execution.